What is organic coffee?
Organic coffee is grown using methods and materials that have a low impact on the environment.
Organic production systems replenish and maintain soil fertility, reduce the use of toxic and
persistent pesticides and fertilizers, and build biologically diverse agriculture. Third-party
certification organizations verify that organic farmers abide by the law.

What does it mean to be certified?
In order for coffee to be certified and sold as organic in the United States, it must be produced in
accordance with U.S. standards for organic production and certified by an agency accredited by the
U.S. Department of Agriculture. U.S. requirements for coffee production include farming without
synthetic pesticides or other prohibited substances for three years and a sustainable crop rotation
plan to prevent erosion, the depletion of soil nutrients, and control for pests.

What is the size of the U.S. market?
Organic Trade Association data shows that coffee sales in the United States amounted to
approximately $110 million in 2006, up 24 percent from the previous year. Other studies show the
figure could be much higher. A 2007 survey by Daniele Giovannucci and the Costa Rica-based
Sustainable Markets Intelligence Center (CIMS) reported that approximately 65 million pounds of
organic coffee were imported into the United States in 2006 with a retail value of approximately
$617 million. The authors estimate the organic coffee sector represented 2.3 percent of the total U.
S. green coffee imports in 2006. The 33 percent annual average growth rate for the organic
category documented by the researchers between 2000 and 2007 dwarfs the estimated 1.5-2
percent projected annual growth rate of the conventional coffee industry.

Where is this coffee grown?
This coffee is grown in 40 countries including Bolivia, Burundi, Brazil, Cameroon, China, Colombia,
Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Ethiopia, Ghana, Guatemala, Haiti,
Honduras, India, Indonesia, Kenya, Lao PDR, Madagascar, Malawi, Mexico, Nepal, Nicaragua,
Panama, Peru, Philippines, Rwanda, Sri Lanka, Thailand, Timore-Leste, Togo, Trinidad and Tobago,
Uganda, United Republic of Tanzania, United States (Hawaii), Venezuela, Vietnam, and Zambia. The
leading producer countries are Peru, Ethiopia, and Mexico.

What is the size of the world market?
Global sales reached 67,000 metric tons (or about 148 million pounds) in 2006, a 56 percent
increase from 2003 when approximately 42,000 MT were exported. Forty-four percent of the total
was consumed in North America, of which approximately 85 percent was consumed in the United
States.

What products are in the marketplace?
These coffee products now on the market include decaffeinated, caffeinated, flavored and instant
coffees, ice cream and yogurt, coffee sodas, hard candies, and chocolate covered beans.

What do the labels mean?
The USDA organic seal can appear on any coffee product that contains at least 95 percent organic
ingredients and that has been certified as organic by a certification agency accredited by the U.S.
Department of Agriculture. The coffee may also carry a label saying “100 percent organic” or
“Organic.”

Fair Trade
Fair Trade certification focuses on labor and trade standards to provide small-farmer co-operatives
a guaranteed price above the conventional market. Not all Fair Trade Certifiedä coffee is necessarily
organic. However, Fair Trade CertifiedTM does require strict environmental stewardship such as
prohibiting the use of genetically modified organisms (GMOs) and the most hazardous pesticides.
Seventy-eight percent of all Fair Trade CertifiedTM coffee sold in the United States is certified
organic. In the United States, transactions must be audited by TransFair USA to use a Fair Trade
CertifiedTM label. Certified organic producers of Fair Trade coffee receive at least $1.55/lb (as of
June 1, 2008).

Bird Friendly®
Bird Friendly® can only be used by operators that meet inspection and certification requirements of
the Smithsonian Migratory Bird Center. All certified Bird Friendly® coffee must also be certified
organic. Bird Friendly® certification requires that the coffee be shade-grown with a wide variety of
native shade trees and other shade-providing species. No synthetic chemicals can be used in the
processing of Bird Friendly® coffee. For information on other eco-labels that may appear on organic
coffee, see www.eco-labels.org.

Article Source: Organic Trade Association

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